Product

Improving Quilly's Writing

We rebuilt how Quilly writes: a stronger drafting model, a ruthless editor pass on every post, and a house standard that bans the clichés. Here's what's different.

Writing You'd Be Glad to Sign

Most AI blog tools have the same problem. The output looks fine—correct grammar, tidy headings, a confident tone—but it reads like nobody.

It's competent and forgettable.

You can feel the template underneath. Publish enough of it under your brand and readers stop trusting the brand.

We spent the last stretch fixing exactly that. Three changes, all aimed at one thing: writing you'd be glad to sign.

A Better Writer Drafts Each Post

The model that drafts your article matters more than any prompt trick, so we moved the body of every post onto a markedly stronger model.

Bigger models make fewer of the small wrong choices that add up to "AI wrote this"—the vague claim where a specific one belongs, the throat-clearing intro, the paragraph that restates the last one.

The draft starts from a higher floor.

A Ruthless Editor Rewrites It

Good writing is rewriting, so we added a second step.

After the draft, a separate editor model goes back over the whole piece with one job: cut what doesn't earn its place and replace the vague with the concrete.

It tightens sentences, kills filler, strengthens weak openings, and breaks up the monotonous rhythm that makes AI text easy to spot.

Every post gets this pass.

You see the result, not the rough draft.

A House Standard That Bans the Tells

Both steps answer to the same written standard—the rules a sharp human editor would hold you to.

A few of them:

Earn the Reader's Time

Every section has to teach, clarify, or help them do something.

No padding.

Be Specific

Real examples, numbers, and steps beat abstract adjectives.

Show, don't announce.

No Clichés, No Jargon, No Hype

If a phrase could open any article on any topic, it's cut.

There's an explicit blocklist of the usual tells:

Make Every Word Tell

We borrowed the bar straight from Strunk:

"A sentence should contain no unnecessary words, a paragraph no unnecessary sentences… every word tell."

It Sounds Like You, Not Us

Voice is the hard part, so we gave you more ways to set it.

Beyond a tone and a sample paragraph, you can now:

None of it is required—add what you have, skip what you don't—but the more you give it, the more the output sounds like your team wrote it.

You Don't Have to Take Our Word for It

Confidence comes from seeing the work, so every post now carries a Writing Quality score.

It checks the prose itself:

It also flags the exact phrases dragging the score down.

Open a draft and you can see why it reads the way it does—and fix it before it ships.

It sits alongside the existing readiness score, which covers the SEO side.

What This Means for You

Put together, it's a simple promise:

The posts Quilly hands you should read like a professional wrote them, carry your voice, and give your readers something worth their time.

Content you'd publish under your own name without a second thought—and that earns the traffic that follows.

Open your next draft and read it out loud.

That's the test that matters.

Steve Looney

Founder

Steve Looney is the Developer of Quilly, and the Founder at Spaceboat.

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