Built for Payload · Lexical-native publishing

The AI SEO & content engine for Payload CMS

Quilly generates SEO articles and publishes them straight into your Payload collections — schema-aware, Lexical-native, draft-and-publish ready — then audits your site and measures how it ranks. Content automation that speaks Payload.

Enter your email and watch Quilly draft a ghostwriter for your Payload blog — free, no credit card.

Collection items148▲ 92%
Clicks2.8k▲ 78%
Avg position6.3▲ 13%

Payload is a code-first, headless CMS developers love — but great content still has to be written, formatted to Lexical, and kept optimized. Quilly is the AI content engine that does it for you: generating on-brand articles, publishing them into your Payload collections with the right field types, auditing your site, and reporting on rankings. One engine, the whole Payload content workflow.

Everything Payload SEO needs

Write, audit & measure — schema-aware

The three jobs that grow organic traffic on a Payload site, automated end to end.

Publish into Payload collections

Quilly introspects your collection schema, coerces generated values to the right field types, converts the article body to Lexical rich text, and posts to /api/{collection} — respecting _status draft & publish. Can't fill a required upload field? It saves a draft so nothing breaks.

Audit & fix your headless site

Crawl every page, score on-page SEO, and apply one-click meta title & description fixes to your collection items — plus a prioritized list for alt text, structured data, and thin content, so you always know what to improve next.

Measure how Payload ranks

Connect Google Search Console and Quilly pulls clicks, impressions, average position, and your ranking keywords into one command center — then tracks how every published item performs over time.

From connect to ranking

Live on your Payload site in an afternoon

Connect once and Quilly runs your Payload content engine from there.

1

Connect Payload

Add your API base URL and an API key — any self-hosted or cloud deploy. Add Google Search Console for measurement.

2

Describe your blog

The AI designs your ghostwriter and drafts posts mapped to your collection's fields, ready to review.

3

Publish to collections

Lexical body, correct field types, and draft or live via _status — published straight through the Payload REST API.

4

Audit & measure

Fix meta site-wide and track rankings, clicks, and conversions in one dashboard.

Why Quilly for Payload

Content that speaks your schema

Writing collection items by hand

  • Every item written & pasted by hand
  • Body reformatted to Lexical manually
  • Meta set one item at a time
  • No content generation, no rank tracking

Quilly

  • AI writes items mapped to your collection fields
  • HTML → Lexical automatically
  • One-click meta fixes across items
  • Search Console measurement built in
  • Same engine ships to Webflow & WordPress
RESTPublishes to /api/{collection}
LexicalNative rich-text body
SchemaCoerces field types & drafts
GSCRankings measured in Search Console
The complete picture

Payload CMS SEO, handled end-to-end

Payload is code-first — your content workflow should be too

Payload gives developers a typed, code-first headless CMS with total control over collections and fields. What it doesn't give you is the content itself, or the ongoing SEO work of keeping every entry optimized. Quilly fills that gap with an AI writer, a full-site auditor, and rank tracking that all speak Payload's API.

Publishing into Payload the right way

Quilly introspects your collection schema before it writes, so generated values are coerced to the correct types — numbers become numbers, checkboxes become booleans — and the article body is converted from HTML into a proper Lexical document rather than a string. It publishes through the Payload REST API and sets _status to control draft versus published, using ?draft=true when appropriate. If a collection has a required upload or relationship field that can't be auto-filled (Payload rejects a plain URL in an upload field), Quilly saves the entry as a draft — which skips required-field validation — and tells you exactly which fields to add, so the item still lands in your CMS.

Audit & optimize your headless pages

Quilly crawls your live site, scores every page, and applies one-click meta title and description fixes directly to your collection items. Alt text, structured data, and thin-content issues are surfaced with a prioritized plan so you always know the highest-impact next move.

Programmatic SEO into Payload collections at scale

Describe a campaign — location × service, product × use-case — preview a few pages, and Quilly generates hundreds of on-brand, long-tail entries into your collections, mapped to your fields.

Measure Payload SEO performance in one place

Connect Google Search Console and Quilly reports clicks, impressions, average position, and the keywords each entry ranks for, tracked over time.

Read the docs for setup, or see pricing — plans start at $24.99/month with a 7-day free trial. Quilly also publishes to Webflow, WordPress, and Strapi.

Questions

Payload CMS SEO FAQ

How does Quilly publish to Payload?

Via the Payload REST API (POST /api/{collection}). Quilly converts the article body to Lexical, coerces generated values to your field types, and sets _status to draft or published.

Does Quilly understand my Payload schema?

Yes. Quilly introspects the collection's fields, coerces generated values to the right types, and detects required upload or relationship fields it can't auto-fill.

What happens with required image fields?

Payload rejects a URL in an upload field, so Quilly saves the item as a draft (which skips required-field validation) and tells you which fields to add in the CMS — nothing is lost.

Can Quilly audit a Payload or headless site?

Yes. Quilly crawls and scores every page and applies one-click meta title & description fixes to your items; alt text and structured data are flagged with guidance.

Does Quilly work with self-hosted Payload?

Yes — connect any Payload instance with its API base URL and an API key.

See it on your Payload site

Preview a ghostwriter for your Payload CMS

Free to start · Publishes to your collections · Measured with Search Console